An Post - Open Your Mind
In business? Then let Keith Barry show you the power of Direct Mail
As Ireland's national postal service, An Post wanted to target 30,000 business leaders throughout the country to tell them about the benefits of Direct Mail (DM). In order to create cut-through with a target audience that receive a lot of mail, we created a hugely engaging piece & called in the help of the world's leading mentalist and magician to help them Open Their Mind!
It started with a simple, unbranded envelope...
... led to a greeting from a famous magician...
... taught 8,600 business leaders about DM...
... won an International ECHO Award...
... and a few at home as well!!
Winner - Best Direct Digital
2010 An Post Direct Marketing Awards
2010 An Post Direct Marketing Awards
Winner - Best Telecoms & Utilities
2010 An Post Direct Marketing Awards
2010 An Post Direct Marketing Awards
Winner - Best Use of Digital Media
2010 APMC Star Awards (Association of Promotional Marketing Consultants)
2010 APMC Star Awards (Association of Promotional Marketing Consultants)
