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An Identity

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  • An Identity
    Leather - Steel - Plywood - Acrylic
    A project aimed at creating an identity for oneself by discovering competencies and how they might relate to a company in the real world.

    Business cards and a physical portfolio were created, that express a sense of emotion and personal reflection that is reminiscent of the designer.
    This was achieved through the use of somewhat unconventional materials, and paying special attention on how they can come together, something that I am constantly investigating.

  •  "What gives the company value is design and innovation, it makes it unique and it takes market share from the big boys. Then they want to buy the company. (...) I attribute design 100 per cent to that success, without that we're nothing."

    Giovanni Benedetti, Chairman of Benedetti International