Dan and Lowell approached Ocean Discovery Institute to help them
develop a capital campaign brochure for raising funds for a new learning
facility called The Living Lab. The effort was done pro-bono.
The larger book is designed to be reused and acts as a look book and
case study on three students for each of the three levels of students
that the group works with and how their lives have been positively
impacted. Each alternating spread was designed to show students
working together. A single word corresponds to the sections in the
smaller book.
The smaller book contains more specific data and information about
the program, the living lab, and the organizations future impact on San
Diego. It is meant to be reprinted as information is updated in order to
be more cost effective than reprinting the entire kit. The small book
hugs the larger book with a die cut slit and tab system.
The naming guide is a separate fold out – also designed to be replaced
as information changes – that shows the naming opportunities that
individuals or corporations have.
Overall, the concept was to develop a tool for the organization to use in
raising funds and as an informative piece about the programs available.
It was designed to work together or as separate pieces and still be
engaging and difficult to ignore if it came across your desk. Read Less