The mission of Amtrak is to provide efficient and effective intercity
passenger mobility service in the United States that connects over 500
destinations and 46 states. They provide a public transportation service
for faster and easier travel.
I have developed a new brand campaign for Amtrak targeted towards
students who are adventurous and green. I developed a full business
system, website, boarding passes, advertisements and more for curious
Maggie Hirschi (website
AIGA A8 and Juror's Choice
"When a design competition includes a student category, often you
fine art school clichés or pretty images with naive thinking. The
student work presented in Kansas City was anything but that. My
selection was the Amtrak Program, and I do mean program. From tickets,
to promotions, to posters, to luggage tags, to sites fro mobile devices
and the web – quite an effort. Not just design by the pound, the
function of each piece had been considered and executed effectively.
Accolades to the student, teacher and school."