- Amsterdam Magazine ProjectA Magazine Providing Students with Information About Amsterdam
- This is a project that was done in my first year of my degree course. Before starting the project I went to Amsterdam with my University to explore Amsterdam, take some notes, do some photography and learn a bit about the place.
After arriving back I was presented with a brief asking me to design two double page spreads for a magazine for next years graphic design freshers (first year students). On the two double page spread I had to include information about Amsterdam trying to convince them to take part in the trip and how to learn something from the trip. Below are my two final double page spreads for this project.
If you would like to see all of the photography from my Amsterdam trip then please click HERE and you will be taken to my Flickr page. This page has 84 photos taken by me whilst in Amsterdam. I managed to take pictures of a typography exhibition and a protest about global warming, which was taking place. I also managed to get some great pictures of Amsterdam. Comment if you like any of them.
- Spread One
The above design is my first double page spread for the magazine. This double page spread is about what you can do in Amsterdam, whether it costs anything or its free and the types of places that you can visit. As the magazine was for the next years first year graphic design students, I created a diagram stereotyping two different types of student. The 'sensible' student and the 'wild' student. I done this so that what ever personality the student reading this, has, they will see that there is things for anyone to do and places for anyone to go. I wanted every student to feel welcome and accepted and feel like there was something out there specifically for them.
There is a colour coded key under the diagram stating whether the places specified on the diagram are free, whether you have to pay, whether I personally recommend them and whether photography is allowed. I thought that this was important because it gives the student an insight into what the places are like toward tourists and what they can personally expect from the specific places they see and want to visit.
Below the diagram I have a small paragraph at the bottom on the page. This paragraph is small but can easily be seen and noticed. I have made it eye catching so that the students read the this and understand what I am trying to get across. Incase they are put off by this small, boring bit of text at the bottom of the page, I have clearly put the word 'SAFETY' in strong, clear, bold type.
On the opposite page I have go into detail about taking a camera with you when traveling to Amsterdam. I have spoken about how important photography is when documenting your exploration of Amsterdam, the things you see and the people you encounter. I have also written a paragraph about other ways you can document your experiences and how effective these methods can be when you get back from your trip.
- Spread Two
This is my second double page spread about Amsterdam. I have taken a more serious approach with these pages. I have used the research I gathered whilst in Amsterdam and put them on this page. The aim, again, is to convince the target audience that they want to go to Amsterdam, but this time I am not trying to convince them through experience, I am trying to convince them through raw facts. for example I have included the fact that if global warming continues and the sea level rises even a little, Amsterdam will be consumed by water. I explained that this could happen very soon and that they should take the opportunity to go to this city while it still stands. I have also included facts about what Amsterdam actually has inside it for example; the number of inhabitants, bicycles, cafes and bars etc.