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Amsterdam 2028 Olympic Games

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  • Amsterdam 2028
    Games of the XXXIV Olympiad
  • My Self Initiated project at university was to create the branding system for a fictional Olympic games. I chose Amsterdam because of its status as one of the most internationally diverse demographics and because there is a strong chance that there will be a Netherlands bid for 2028, 100 years after they held the games for the first and only time and reflecting upon the failed bid in 1992, of which Barcelona won.