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Amplifon - Identity

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  • Amplifon hearing specialists - Brand identity

    Agency: Saatchi Design, London
    Lead Creative: Graham Pritchard

    Rebranding of the hearing aid retailer Amplifon with the concept of  'Bringing Sound to Life'.
    The new identity helped move Amplifon on from having a clinical drug store feel to more a positive and vibrant high-street brand.
  • Creating the emblem's 3D waveform
  • The new visual branding inside the stores.