- Amore / Snowflakes for Göteborgs Rapé Åre Edition
I was asked by Amore to create 5 digital snowflakes to accompany special winter edition of a famous Swedish Snus - The Göteborg’s Rapé. These snowflakes were used on the can itself and on other POS material - bar decorations, fridges and so on.
The naturally flavored Göteborg’s Rapé has a unique character that has helped it become the second largest snus brand on the Swedish market. Göteborg Rapé is often described as a fresh and flowery taste experience.
Åre is a ski resort up north of Sweden. That is why Göteborgs Rapé put on temporary winter coat. The frosty cans comes to stores in February, and disappears as soon as the snow turns into slush.
Swedish Snus: http://www.svensktsnus.se/
Amore Brand Identity: http://www.amore.se/