Technology, design, social media and wine come together at the new Amo Eno wine bar & store in the International Financial Center (IFC) Mall in Hong Kong's vibrant Central District.
Bruce Mau Design (BMD) in collaboration with PARC Office worked closely with Amo Eno founders Andrew and Brook Bradbury, to craft the Amo Eno experience. Combining brand, architectural and digital design, BMD worked on the development of the visual identity, as well as the on-line & in-store digital media and interactive components, print, packaging, and collaborated with PARC Office led by Principal Will Prince, on the interior
Translated from Latin, Amo Eno means “Love Wine”. The meaning inspired the identity - two wine bottles intersecting to reveal a heart. The mark consists of dots born from the cylindrical bottle form. When animated these dots evoke the vibrancy and energy of a Hong Kong skyline as well as the flux of bottles being added and drawn from a wine rack.
BMD's creative aim was to develop a place that allows people to first and foremost deepen their own love of wine. We feel that the branding, the store design, and the interactive and social media elements — combined with the curated product mix — allow for many different entry points into the world of fine wines.