DESCRIPTION:
Amnesty International is a non-profit human rights organization. This ad campaign is addressing domestic violence in same sex relationships.

SOLUTION:
This campaign features three ads that are designed to create awareness of domestic violence in the gay and lesbian community. These ads are directed towards the general public and not just those in same sex relationships. The ads feature seemingly average people who would not be viewed as abusers on the front. The back offers a much more harsher reality of how violence often goes unseen.

Contains
Print Ads, and a Bus Stop Placement Ad Read Less