A wild place to hang
- Aminals, a family focused centre in Bahrain, was conceived to understand the needs of parents whilst never forgetting what it is like to be a child. Aminals offers learning classes, relaxation, and refreshments for all – most importantly it is a place for kids to go wild. The strategy was built around pillars of fun, empathy, empowerment, and trust. The playful identity and name sidestep many of the cliches of the genre.