Project: Visual Brand Iden­tity
Client: America’s Got Game
Art Direc­tor: Lane McCall

 

Haf­felder Stu­dios was con­tacted to pro­vide a visual iden­tity for America’s Got Game. Think youtube with prizes. Users upload awe­some, cool, or crazy sports related videos in order to win. The chal­lenge was cre­at­ing an iden­tity that doesn’t align with any one sport since the brand will encom­pass all sports. The solu­tion: an ener­getic color palette with sports related typography.