American Vedantist
- AMERICAN VEDANTIST
Branding and publication re-design
American Vedantist is a not-for-profit journal dedicated to spreading ideas of spiritual unity. The brand was under-developed and didn't reflect the beauty of the ideas it represented. Being a proponent of the cause, I took on this project at no cost to the non-profit.
The identity embodies American Vedantist's mission to make ancient spiritual philosophy global and cross-denominational, and apply it in a modern world
Spring 2012
Branding, identity and logo design, publication design, editorial design, pattern design, type design, icon design
Links:
American Vedantist 
The American Vedantist logotype is drawn to reference medieval blackletter, then standard in religious manuscripts. The new identity was launched in an issue appropriately-themed, "New Directions." The cover features the logomark at large scale.
The interior covers feature a different circle-based pattern in every issue. The circular voids, amidst the interlocking circles, give the appearance of a stained glass window.
Article titles reference 19th century book title pages, and each begins with a dramatic drop cap matching the logotype.
World religious symbol icons designed within the new American Vedantist identity for an article about worship services.
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