- American Red Cross / '10 Campaign Proposal
Advertising campaign directed at the college age/ professional youth markets.
- These campaigns resulted from a collaboration with a marketing colleague who was tasked with creating a campaign for the American Red Cross that addressed the college/young professional audience in 2 distinct directions:
- Give the audience a reason to donate - answer the "why?" argument.
- Make them aware of the realities of blood donation and end the misconceptions of blood donations.
The results were the "Donor Network" and "Realities" campaigns.