American Philatelic Society
The assignment for this project was to create a campaign series for the American Philatelic Society - America's stamp collecting society. With stamp collecting being a hobby of the past, my goal was to target a fresh, new audience. My idea behind the ads is to think of stamps as being tiny, portable works of art that can fit anyone's interests - cats, sports, design, history;etc. Contrasting to their exiting logo and website, I wanted to create an updated simplistic feel, so as to ultimately breath new life into a somewhat 'dusty' hobby.