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Bēhance

American Mortals

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  • American Mortals
    Identity and package design
  • Identity consolidation and packaging for a line of haircare products being developed by a Philadelphia hair salon. As the salon did not have a unified identity at the start of the project, the first task was to establish a strong and unified logotype to use across all products.

    Then, led by the extremely creative copywriting by the client, a typography-based series of labels were developed. Costs were kept low by utilizing one color printing, but things were kept interesting by changing colors per product type and choosing vibrant hues. More items in the line are currently in development.

    Designed in collaboration with Jolene Delisle through The Working Assembly.
  • A small sampling of some of the sketches and comps provided.
  • Final lockup.
  • Product rendering.
  • FInal production containers and labels.