Mathieu Young's profile

American Idol 2014 #thisisreal Campaign

For the first time, Fox Broadcasting decided to use real contestants in their marketing campaign for American Idol. I had the great pleasure of working closely with the Fox Design team on this project, as we traveled to dozens of locations to photograph the contestants in their personal environments. These imagaes are currently on billboards around Los Angeles and in the subways of New York, promoting the current season. 
American Idol 2014 #thisisreal Campaign
Published:

American Idol 2014 #thisisreal Campaign

The 2014 marketing campaign for American Idol featured real contestants for the first time in the show's history.

Published:

Creative Fields