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American Fighter SP12

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  • American Fighter
    Website Branding, Look Book

  • American Fighter (n): One who overcomes all odds; one who never gives up; a person of character who does not accept defeat.
    American Fighter is a premium lifestyle brand inspired by a proud heritage of those who have risen against all odds to claim victory. Every man and woman must define what victory means in their lives. An American Fighter never gives up until they have reached the finish line. Our goal is to provide contemporary clothing that reflects this aspirational athletic lifestyle and support those who choose to live life this way. Nunquam Recipero Evinco “Never Accept Defeat”