American Express Blue Launch Campaign (Integrated)
- American Express Blue Launch Campaign (Integrated)
This was a campaign I worked on in 2006 to launch the American Express unique transparent credit card aimed at a young target group in KSA and UAE. The campaign included press, outdoor, digital, CRM and activation.
The campaign was well received post launch and was incorporated into the ‘Global Best Practices’ for the Amex Blue Card as part of a global toolkit. 
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