American Eagle Outfitters wanted to create a loyalty program that would allow it’s most frequent customers to collect points for merchandise they purchase. They came to 160over90 to concept how the loyalty program should work. I worked with a team to concept the AE All Access Pass, an exclusive VIP kit that would allow customers to garner points, get rewards online and in the store.
The VIP kit was mailed to AE’s best customers first, after the launch all customers were allowed to enroll in stores and online. The kit customers received looked like a backstage pass, which matched up to some of the rewards customers could receive, such as music downloads and concert tickets. Inside the kit were cards with barcodes as well as stickers so members could turn any item they owned into an instant custom access card.
Online, members received advance information about sales, and exclusive offers on merchandise by redeeming points they’d earned. They were also given access to content, like exclusive music videos, and free music downloads from AE’s favorite bands. American Eagle partnered with Ticketmaster to give members access to advance tickets for concerts in their area as well. Additionally, users could submit photos of their custom AE All Access Pass stickers they had adhered to their own personal objects. This program continues to be one of American Eagle’s most successful promotions for repeat customers.
The VIP kit was mailed to AE’s best customers first, after the launch all customers were allowed to enroll in stores and online. The kit customers received looked like a backstage pass, which matched up to some of the rewards customers could receive, such as music downloads and concert tickets. Inside the kit were cards with barcodes as well as stickers so members could turn any item they owned into an instant custom access card.
Online, members received advance information about sales, and exclusive offers on merchandise by redeeming points they’d earned. They were also given access to content, like exclusive music videos, and free music downloads from AE’s favorite bands. American Eagle partnered with Ticketmaster to give members access to advance tickets for concerts in their area as well. Additionally, users could submit photos of their custom AE All Access Pass stickers they had adhered to their own personal objects. This program continues to be one of American Eagle’s most successful promotions for repeat customers.
