For American Eagle Outfitters’ Back-to-School campaign I thought we would share the inspiration for the season’s line with the customer. Utilizing all the marketing materials to talk about where the inspiration came from for each item. We called the season Re-Issue, and created a mark for it that would appear washed and worn behind all of the marketing materials, signage and packaging. The signage and hang tags took on a tea-stained, worn, wrinkled and found ticket aesthetic. All signage and tags were given space to verbally tell where the inspiration for the garment came from, such as year, fit, style, wash, and more. In direct-mail, and print advertising campaigns we purchased the rights to iconic vintage photography and recreated the photos with American Eagle merchandise.