- American Airlines
Be yourself, nonstop.
- When we created this campaign for American Airlines, we zeroed in on one simple message – when you travel, you should be able to focus on the destination and not the process of getting there. It was a messagethat American strongly supported with their wide variety of products and services that ranged from theireasy-to-use smartphone app, in-airport services and in-flight experience.ECD: Bill OakleyGCD: Bernard Park, Shep KellamACD/Copywriter: Matt ChristensenACD/Art Director: Brian Wood
- The 42nd Street Shuttle in New York City. The original assignment was to wrap the train with productand service ads, inside and out. Instead, we created an experience that really took off.
- How do you effectively get consumer attention in one of the busiest cities in the world? Strategically blanketas many touch points throughout the city as possible. Taxis, buses, phone kiosks, bus and train stations, bus benches, stairs and fully wrap one of the busiest subway shuttles in the city. American was hard to miss.