"Ame" in Japanese means rain. So this project is dedicated to rain, its inner lyricism and watercolor beauty. And it is also about umbrellas, which are more like lovely flowers and not the means of protection. These posters, logo and the maquette are made for the umbrella's shop. The shop-front, as well as the whole project, was inspired by contemporary Japanese architecture. In logotype, I should notice, as the central element (the "M" symbol) is used the Japanese hieroglyph "ame" - "rain".