The Idea behind the innovation creative is to highlight “CUBELITE” product of “Samsonite” as strongest and yet the lightest suitcase ever made. In the first thought, a dummy of the suitcase will be placed in front of the end wall in each parking space in a parking lot. These suitcases will be made from rubber sponge material in the shape of Cub-elite. When a car will come in the parking space, it will squeeze the dummy suitcase inside.
What follows is:
Daal-Atta-Chawal- talk. ( The Tridev that make Kurkure the snack treat it is)
The Task- To draw out an outdoor creative which showcases the Tridev elements easily.
What follows is:
Daal-Atta-Chawal- talk. ( The Tridev that make Kurkure the snack treat it is)
The Task- To draw out an outdoor creative which showcases the Tridev elements easily.
Bus shelter on fabric larger than life arcondition.
