Amazon Global Navigation Redesign
Amazon's first ever worldwide Global Navigation System: launched November 2007
Amazon's first ever worldwide Global Navigation System: launched November 2007
Designed and launched an Amazon worldwide navigation model that:
· Better supports customer shopping behavior
· Is easy and intuitive to use
· Educates customers about Amazons selection across product categories
· Better supports customer shopping behavior
· Is easy and intuitive to use
· Educates customers about Amazons selection across product categories
Global Navigation on Amazon.com gateway
Amazon gateway and navigation before redesign
Redesigned Global Footer. Launched October 2009. Reduced calls to Customer Service by 20%.
Amazon Global Footer, pre-redesign.
