The client wanted something simplistic and strong akin the big name atheletic brands. As you can see from the sketches, the ideas ranged in feel from apparel to sports drink. The client ultimately fell in love with option C. Thus the construction began.

This is the final version of the logo, minus the color treatment and any effects to be added for aparrel or the website. 

It was constructed by a series of circles overlayed onto an advanced sketch. You can one arch created by the various circles, and that was simply duplicated to attain the second.

Lastly, our favorite part: The Logo Use Guidelines. The rulebook on how NOT to ruin the pretty logo we made to start building their brand.