With their seed in Los Angeles, CA. is growing a new company dedicated to sow and sell plants, produce seeds and offer high-designed pots.
The branding challenge was to create from scratch a new brand to reflect a clean personality, according to the main corporate features and it has to have the strength to start immediately. It was decided to create a simple brand with gentle and fluid strokes, a highly pregnant symbol working with a strong typography highly readable.
In this way the brand is super flexible as the "icon" can work independently and have the support of typography also, which may be adapted in another alignments.