Amalaki is a self invented brand which was part of my school project. The main idea was to create a new fruit juice company that makes visual appealing fruit juice for people who are getting tired of drinking alcohol all the time when they are out and about with their social circuit. It had to have the feel and look of a high class popular alcoholic beverage while, really, all it is a fruit juice. The idea came from personal experience, in which I would go to a nightclub and not feeling like drinking alcohol. I still wanted to drink a nice drink and look like I was drinking with my group of friends. Amalaki has a nice bottle design you want to be seen with. Each bottle has its own color label assigned to the taste and fruit types included in the bottle. For example, Amalaki red label bottle has a mix of red fruit types inside such as strawberries etc. All elements, visuals and concept were entirely made and thought out by me, Toon Kostermans.