Our overall goal was to provide awareness to people about thebenefits of alternative green technology. The way we did that was by creating a fun andvisually interesting campaign using the symbol of the bicycle. We wanted to use the simplest form of alternative energy to bring awareness to more the more advanced forms. Our story will have been a success ifsomeone sees our fun campaign and decides to ride their bike to work that dayand if it really does the job well, they’ll buy a hybrid or electric car downthe road.