Alzheimer’s is largely marketed as a disease affecting the elderly. While it’s true the majority of those diagnosed are seniors, 5-10% of patients develop the disease before they turn 65, classified as early-onset Alzheimer’s. Other products wouldn’t target middle aged adults the same way as seniors, so why should Alzheimer’s medication?
This project allowed us to pick any condition and create pharmaceutical packaging for it. Having a
family member that was diagnosed with the disease at 55, I was eager to create a solution that addressed the unique problems of this disease.
My first objective was to create an overall look and feel that felt modern and young (compared to the competitors), while remaining trustworthy. I also wanted to keep the system from looking too medical and clinical, so that children in these households were less alarmed by it.
The ultimate goal was to help patients and caretakers. The tiered system of dispensing mechanisms ranges from a simple dated blister pack, to a timed dose dispenser, to a light-up dispensing appliance and remote reminder light.