Ally.com - Apply For Financing
Ally Financial, Inc.
Ally Financial, Inc.
I worked with an art director, an engineer, and an information architect from within our User Experience (UX) Group at Ally Financial to develop an online credit application for the auto financing section of the Ally.com website.
I was responsible for helping determine the flow of the user experience and for writing all copy content.
Parameters of the project included requirements from the Ally legal department, technical restrictions, and considerations from the Ally Auto Loans department.