When given the task to create a non-existing business I chose to create Ally. This business has been made to cater towards individuals seeking an animal companion unlike they have before because choosing a new animal friend with Ally is achieved at another level that is meant to fit your needs and your pets.
Ally believes that animals, like people, have unique personalities and are best matched as if they were an extension of our selves, in a way the animal becomes more like an ally. How is this done? through a well thought out series of assessments, based on personality attributes and instinct. Users of Ally are also given the ability to communicate with perspective pets and animal shelters.
Shown here below is the web site home page. Pieces that also go with this campaign you can find here in my portfolio include, advertising, letter head/business cards, and brochure.