- Alliance to Save Energy Annual Report
Proposed Concept - Role: Art Direction and DesignThe Alliance to Save Energy (ASE) promotes energy-efficiency through education, legislation and outreach. The client's goal was to promote their green message without losing their corporate appeal to the major corporations that make up their membership, or to the congressmen they partner with. They wanted to keep the focus on their work and promote an environmental message, without relying on cliche images.Our firm found a way to merge their work with the environmental impact in this proposed concept, watermarking environmental images in the background while letting their work take center stage. A uniform grid throughout the piece would let us customize each spread to incorporate photography and call-outs as needed, lending both structure and fluidity to the piece.
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