With the success of season one, Nike had the opportunity to create a retail environment in select retail stores. Like season one, the apparel was developed with an elite team of athletes and mountain guides in order to produce garments that would handle the rigors of trail and stream.
Donatelli, along with Beeline, created a seasonal refresh campaign. The work included creative direction, photo direction and merchandising signage design in support of the ACG’s new products. Original photography by Pete Stone.