Alinta Energy and Banjo Advertising have uncovered the perfect spokesperson as Alinta Energy launches into the South Australian retail energy market for the first time. Someone who represents the values of Alinta Energy and shares their passion for fairness.
'Alinta Man' seeks to protect consumers from lock-in contracts and exit fees, wherever they may show up. While a little overzealous at times, he gets the point across.
This forms stage one of a TTL campaign which includes activation, ambient, outdoor, online, print, radio and direct.