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Alinta Energy - TTL Campaign

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  • Boom Gate
  • Alinta Energy and Banjo Advertising have uncovered the perfect spokesperson as Alinta Energy launches into the South Australian retail energy market for the first time. Someone who represents the values of Alinta Energy and shares their passion for fairness.

    'Alinta Man' seeks to protect consumers from lock-in contracts and exit fees, wherever they may show up. While a little overzealous at times, he gets the point across. 

    This forms stage one of a TTL campaign which includes activation, ambient, outdoor, online, print, radio and direct.
  • Contracts
  • Activation in Fed Square
  • 30 Sec Radio - Lift
  • 30 Sec radio - Seatbelt
  • In addition to TV, Radio and Press, we created some animated outdoor which ran on monitors in high traffic areas within major shopping centres.
  • Of course, this was all supported by various press ads.
  • And an activation campaign that saw our Alinta Man pay shopper's exit fees in major car parks.