The Kuwait government denationalised petroleum retailing in 2005. Al Soor obtained one third of the existing service stations in poor condition. We created the brand identity, architecture, retail and graphic based on the chosen name.
The project was in the studio for three years during which time we addressed every facet of the service station including all stages up to and including construction drawings. Four prototype stations were completed in 2011 and we are currently writing a guideline manual, assessing the prototype sites and adapting the concept accordingly.