Alfa Business Centre
I’m going to tell you about a small DM project. Our client wanted to introduce their new office building to potential high-end corporate tenants. The task was simple: to come up with an idea for a direct mail campaign. At first we thought that this will result in the next boring brochure. ‘An office building with a unique wooden façade.’ explained the brief. So we decided to make a brochure of wood. Our first experiments weren’t very successful. We had a coarse pine plank at hand.