- Alexandra Orfanou
Logo | identity
- Alexandra requested a logo that would highlight her prosthodontic specialty. The display of the front teeth reveals their high importance in prosthodontics. The logo is rather simple and direct. It emphasizes the cosmetic restoration of a broken tooth. The same concept - a visual game with a broken/ restored tooth - covers the whole identity. For instance, while it is folding/unfolding the letterhead and opening/closing the envelope.
The project was rejected by the client.