Sarah Burton's concept for the Alexander McQueen Women's Spring/Summer 2012 Collection was rooted in the idea of excess. She said, "I was thinking about a woman as an object of desire. We go to such lengths to adorn ourselves that we almost become our clothes or are taken over by them. This is a collection about excess — an exploration of ideals of beauty at their most extreme.”
Sarah's runway collection included several lace hats for her models, zipping completely over their faces to further convey the idea of the clothes taking over. Therefore, the invitation for the show, as well as the limited-edition lookbook, were placed within lace coverings. The lookbook consists of a 8-panel double-sided accordion fold, mimicking a runway, featuring the season's looks on one side, and accessories on the other. The runway show soundtrack can be found at the back of the book slotted into a custom die cut fold.