We have selected the hero idea of this project at one of the companies printed ads that said 'Der Star bin ich'.

 

Below you can see the original text we have sent to the client

 

 

 

With the vision of the première of a big Star in the scene, the design headed towards Hollywood’s Red Carpet scope. The basic premise was that it should look glamorous and fancy, expensive and fashion-forward, just like the public image of a superstar is projected. Another premise was that it should bring up the stripping experience in which the object of desire is already present and known, but in which one must be active in the teasing game in order to discover little new secrets and tricks. „There’s something you can see, but you could always see more…“. 

The image of a strip off was emulated in navigation actions: special little movements occur as one hovers the mouse and clicks. However, this was designed in a way that even without this interaction the user still gets a Premium experience of the product and it’s architectural sofhistication. Little things such as „ Other great products“  and „ Share the care“ were written to humanize the identity, causing empathy without crossing the line of „ asking for attention“, since the attention is already earned by the page’s candy look.

The textures and colors were thought according to Alessandro’s standard black&white with bits of red, which evokes the sensual stripping woman. 

We thought of a fancy lounge with high quality leather furniture and modern minimalist interior design, which connects our aesthetic to the general concept presented by our agency in the form of the Striplac Party.
The objects where chosen in accordance to their visual impact and meaning relevance. In other words: they are harmonic with the Superstar imaginary where both client and product are stars. The product is clearly displayed as such, while the client appears as the Hollywood-diva-looking model holding the zipper as emulating both the „sticker image“ as well as the classic film industry pose of the framing that registers all the glory of Striplac and it’s everlasting always-ready and always-perfect looks. 

This is immediately linked with the message box down under, a place where real clients can shine. The social networks were highlighted in the area of the site that best excites the senses: in between the roulette game and the magnification tool. 

 

The diagramming was thought as a Top10 fashion magazine, where the textures emulate the premium printing quality, while not going over the top with the visual metaphor and staying CLEAN, a perfect match for STRIPLAC’s clean experience. Fashion early-adopters will be glad to share it and the buzz of social network is vital for the communication’s success. 

We provide a once-in-a-lifetime experience for the visitor of Striplac’s official page, while keeping it cool and functional, just like the product is. 

The mobile experience is being planned as a native experience in which the whole aestethical atmosphere stays, while the structure is tailored for the small screen. The native experience is far better for the user and in small screens such as the iPhone and Samsung Galaxy S3 the concept of tags that expand from a grid fits best. 
Further details will be worked upon the client’s observations and claims. Areas such as the Party area will be developed in a deeper sense once a final concept is approved.