AlemagnaAlemagna, confectionary factory founded in Milano in 1921, is now part of the Bauli group,
New brand positioning and restyling: from logo to packs and pop items.
leader in the Italian confectionery market, after a period under the flag of Nestlé.
The project is a total re-branding to achieve a new brand-positioning.
I worked on the packaging sistem, product implementation, products look & feel.
The Alemagna project, developed for Carmi e Ubertis, on the 25th September 2010 was awarded
Grand Prix BrandIdentity Prize for Corporate Design and for Packaging Design.