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Aldo - Shoe Paradise

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  • Aldo - Shoe Paradise
    Interactive game campaign website
  • What?
    Welcome to ALDO’s new virtual “Shoe Paradise”– an immersive, engaging digital experience and on-line game that lets users guide their sartorial avatar through ALDO’s summer-inspired world, racking up points and trying on shoes from ALDO’s Spring-Summer 2012 collection. Master the ALDO obstacle course, collect all the shoes in the time allotted, and you’ll be eligible for the 3 minute shopping spree and 15% off your next purchase. Players who use Facebook or Twitter to share the game win bonus time to complete the challenge.

    This new interactive site was produced together with interactive production shop Kokokaka and was a part of a larger initiative on behalf of ALDO’s 2102 Spring-Summer collection. The vibrant digital execution features imagery that directly connects to ALDO’s print and in-store advertising from legendary fashion photographer Terry Richardson. The digital experience promotes multiple shoes, enables users to get more product information and encourages purchase using deep-linking to eCommerce.

    My role?
    I was the Digital Producer on this project, in addition to that I co-developed the game logic for the game.

    Other
    Creative Director: Cristopher Westrell
    Account Director: Lina Drott
    Address: www.aldoshoeparadise.com