That was a really cool Pitch for Aldo Shoes, sadly lost ( whyyyyy? hahaha ) There was several steps for this campagn. A teasing phase, with enigmatic banners, a web site with 5 different atmosphers (the clues ) follow-up by a 5 specific situations ( promise and history ), an in-situ with the product ( revelation ) and a direct access to the specific page of the shoes on the Aldo Web site ( the satisfaction ). Maybe a traditional campagn, but I really love the jump between the micro site and the the shoes page on Aldo web site. Read Less