First round concepts for a beer can for Carling Black Label, the UK's #1 lager. Starting top left back row with the existing can and moving through evolutionary designs toward revolutionary design proposals front right.

As we proceeded through subsequent rounds we moved away from a white base-coat can, exploring the use of a the metallic substrate and playing up the black for a more industrial, masculine look.

This was my final can design. The bar tap in the background was developed by my structural design colleagues.

Structural design ideation for bottles to replace the classic Michelob "tulip" bottle. These concepts break down into three groups. Modernist on the left, evolutions of the tulip in the center and then the three on the right where intended to reference traditional beer bottles from years gone by. The latter group was preferred as it fit with the strategy of positioning Michelob as a craft beer. The one on the right went forward into production, albeit somewhat diluted down.

Early stage design concepts for Budweiser American Ale. A new craft beer inspired Bud.

Cerén Vodka is distilled from sugar cane for an exceptionally smooth product. The first vodka of its kind, the challenge was to create a bottle for a new brand entering a crowded market. Although we explored bottles that took cues from the sugar plant, the final design was inspired by the detailing of high-end sports cars and the architecture of New York.

Round one concept work for the new product launch of Bud Light Lime.

Rich, award winning, golden hoppy ale from the heart of Dorset.

Bottle structure ideas and label design concepts for a new liquor brand.

Structural and label design concepts for an eco-friendly new vodka. The idea was that the bottle would have minimal branding to encourage re-use as a water decanter or flower vase. The labels were to be made from recycled materials embedded with flower seeds so you could plant them in your garden.

Concepts for a green colored caffeinated vodka with a blinking LED collar. Identity and label concepts, aimed at the XBox crowd.

Structural and label design concepts for a new product for sale at Halloween that was possibly going to be two components that needed to be mixed when pouring. This exploration of bottle structure ideas looked both at a dual component product and also just a single flavored liquor. Looking to Victorian perfume, lab equipment and medicine bottles for inspiration, I came up with these ideas. The second design from the right went into production, albeit in a very different end solution.

Label concepts for a popular malt liquor brand.

Round one concept for Malibu re-design. This slide and the other two show concept work that was created as part of an exploration for re-designing the Malibu brand.

Early concept work for Michelob "His & Hers" beer gift set. This was the early concept exploratory for the Michelob gift box. The initial brief was to develop two bottles that nestled together somehow.

Michelob "His & Hers" beer gift set. Final bottle and label design for a specialty Michelob product that could be given as a gift to your host and hostess at a dinner party.

Label concepts exploring how we might put a new spin on tequilas, retaining a Mexican flavor but in a new way. These were inspired by a bordello, the painted walls of Mexico and the rustic art of the Southwest. I liked the idea of a Gecko playing a role somewhere along the way.

These concepts were for a tequila infused with extracts that would supposedly help ward off that tequila hangover. The product would be sold in clubs and targeted at a younger crowd.

Structural concepts for new premium water. These were created to explore the potential for a very high end water that would be served table-side in clubs. 

Early concept work for a new product launchDescriptionSpykes was a flavored shot that you added to your beer. They wanted something edgy.