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Bēhance

Alchemy | The Making of Gold

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  • ALCHEMY: THE MAKING OF JAY Z GOLD
     
    ABOUT THIS PROJECT
    When Jay Z released his first fragrance, we had to come up with a way to make an interview with the perfumer exciting and worthy of the Jay Z brand. The result? We created a unique gold mixture (our secret recipe) and filmed it being thrown across the room, exploding from a speaker, and dropped into water with the Phantom Miro. 
     
    Directed & Edited by Kevin Osgood
    Cinematography by Matt Pizzano & Kevin Osgood
    Produced by Craig Shuster
    Creative Directors | Kevin Keehn + Cesar Rubin
    Props by Megan Jolly