ALCHEMY: THE MAKING OF JAY Z GOLD
ABOUT THIS PROJECT
When Jay Z released his first fragrance, we had to come up with a way to make an interview with the perfumer exciting and worthy of the Jay Z brand. The result? We created a unique gold mixture (our secret recipe) and filmed it being thrown across the room, exploding from a speaker, and dropped into water with the Phantom Miro.
Directed & Edited by Kevin Osgood
Director of Photography | Matt Pizzano
Produced by Craig Shuster
Creative Directors | Kevin Keehn + Cesar Rubin
Props by Megan Jolly