Alcatraz Delivery
- The Digital Age ServedProject Featured On:The Digital Age Served — 8/13/12
- Alcatraz Delivery
Direct Marketing / LaSexta - BRIEF
The television network laSexta commissioned us to launch their most important show of the season: Alcatraz.
IDEA
We decided to bring part of the incarceration experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman. In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.
The country's most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain.
Our chef "Butch" was in charge of preparing a truly disgusting meal that would be delivered by our inmates in the prisoners van, always under the custody of a police man. Each order came with a dossier with detailed information about the series.
We promoted the service, as any other food delivery would. We used junk mail, posters, fridge magnets,etc. Orders were taken by phone or on the website. We even created a customer service call center to receive complaints.
Such a peculiar delivery soon caught the media's attention and we even made a delivery to one of the highest rated TV shows in the country, which guaranteed Alcatraz was the most successful launch of the season. 
Delivery logo
Delivery
Dossier
Delivery tray- Fridge magnets
- Stationery
- Posters
- Delivery Vehicle
- Delivery
- Credits:
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín, Javier Álvarez
Copywriter: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio, Seve Ruiz
Interactive Creative: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Designer: Pouline Atencio
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Programmer: Luis Marcano
Event Manager: Cristina Baixas, Nuria Silla
Group Account Director: Ricardo del Campo
Account Supervisor: Carmen Corujo
Account Exec: Jesús Colmenar
Producer: Álvaro Aparicio, Álvaro Queizan
Announcer: Hector Losa, Antonio de Federico, Rafa Hernández
Production Company: Exit
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