VO: "Here's to the demanding ones, those who demand more attention (restaurant). Or those who have stories to tell, a lot of stories to tell (fisherman). Or those who are crazy about technology (parking lot). Of course let's don't forget those who want everything to be transparent (couple in the car). But before anything else here's to those who want to keep all their friends close (bicycle in the park)." Payoff: "We are lucky to have demanding costumers. You make us better."
Repositioning launch for Bite Lithuania (telecommunication)
McCann Erickson Bucharest (November 2011)