Online activation campaign for a collaboration between supermarket Albert Heijn and WWF.
End of Spring 2011 Albert Heijn and WWF introduced an e… Read More
Online activation campaign for a collaboration between supermarket Albert Heijn and WWF.
End of Spring 2011 Albert Heijn and WWF introduced an exclusive collectors album to raise awareness for animals with extraordinary super powers. Collect over 200 cards and save them in a book specially designed for kids.
Online we went a step further.
After you’ve seen an inspirational film with animals showing their superpowers we ask you to do an interactive quiz and find out:
“What kind of animal are you?”
Share the outcome with your friends via the social network and raise awareness that these animals should be protected for all time!
Copy: Ron Engelbert
Art: Alex Danklof
Design: Alex Danklof & Massimo Meijer
Illustrator: Shamrock
Agency Producer: Wendy Losse
Digital production: Media Monks
Manager concepts Hyves: Wouter te Winkel Read Less
