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Bēhance

  • Albéa’s brand is one of the company most valuable assets. Building and protecting the brand by adhering
    to our standards is everyone’s job.
    That’s why the entire organization must understand and be able
    to articulate a consistent branding message. How we communicate is how people see us and perceive
    our message. The purpose of this Visual identity is to detail the design elements of the Albéa brand
    and to illustrate how these elements should be applied. 
    It provides clear boundaries to work within and therefore ensure a consistent branding message, graphic identity and high level of quality. The standards have been developed through careful consideration
    of many factors, both functional and aesthetic.
     
    Copywriter : Romain Conty
    Photographer : Antoine Doyen
     
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