ALBA - City branding
Workshop at Politecnico di Milano
In this workshop I had to create the brand for an Italian town: my drawed city has been Alba, in Piemonte.
The first task was to create a new logo for the city. After an initial research and a visit to the town I created a moodboard in order to sum it up into a final logotype.
Workshop at Politecnico di Milano
In this workshop I had to create the brand for an Italian town: my drawed city has been Alba, in Piemonte.
The first task was to create a new logo for the city. After an initial research and a visit to the town I created a moodboard in order to sum it up into a final logotype.
ALBA - Brandbook
This is the final Brand Book, where all the guidelines about the final logo are reassumed, with also variations of the logotype, prohibition, and colour coding.
This is the final Brand Book, where all the guidelines about the final logo are reassumed, with also variations of the logotype, prohibition, and colour coding.
ALBA - Posters
The second task consisted in the creation of a format for the public communication of the city, with the production of some posters as examples.
The second task consisted in the creation of a format for the public communication of the city, with the production of some posters as examples.
ALBA - Shirt
Then I had to create the official shirts for volounteers working for the city during public events and for the employees at the Tourist information center near the main square.
Then I had to create the official shirts for volounteers working for the city during public events and for the employees at the Tourist information center near the main square.
